Engaged adbusting during the CBD in Bonn

adbuster , 17.05.2008 23:23

We combined our Bonn sightseeing tour with some adbusting. The city of Bonn has placed 450 billboards around the town: “Biological diversity needs our engagement” Nice, but oh so vague – they fail to say anything about how and why our lifestyles are destroying biodiversity, or how to preserve it. To prevent further loss of biodiversity we have to challenge not only our shopping habits, but also the corporate-governmental elites who are driving the destruction.

We decided to help the city and put forthward a clearer message. So we printed hundreds of speech bubbles to add to the billboards saying “Biological diversity needs our engagement”, with the following messages:

- ...and our engagement needs action. Stop driving, start biking. -

- ...and our engagement needs action. Boycott meat industry, go vegan! -

- ...and our engagement needs action. Sabotage polluting industry. -

- ...and our engagement needs action. Support small scale, instead of industrial farming. -

- Without you...nothing will happen. -

We also had some other posters that we put in suitable places, such as “Biosprit macht hunger”

Armed with glue and self-made billboard keys, we made our way through the centre. It was messy, great fun!